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Starting From A Tiny Outpost In Jackson Hole, Beauty Mark Aims To Become A Nationwide Beauty Retailer

When Jen Visosky nabbed her first job out of college as an assistant buyer at Neiman Marcus, she would spend entire paychecks on the department store’s luxury skincare. It turns out that spending was for research. Last year, Visosky opened a 130-square-foot outpost of beauty retail concept Beauty Mark inside an existing store, Habits JH, in her hometown of Jackson Hole, Wyo., where she offers individual skincare consultations and sells around 50 brands, including Retrouvé, Testament, Esker, Ignae, Augustinus Bader, Macrene Actives, Costa Brazil, Irene Forte, Monastery and Carbonnique. “While there is so much in our valley that caters to the tourist, there’s very little that caters to the locals,” says Visosky. “It was important to me to make this feel like a local neighborhood shop.”

Beauty Mark has a small footprint now, but Visosky’s ambitions are to make it much, much bigger. She’s teamed up with Shannon Drake, founder of beauty, jewelry and home goods sales, marketing and distribution company God Made Me Funky, who she met over two decades ago on the elevator at Neiman Marcus, to spread Beauty Mark to several locations as soon as this year. Beauty Independent chatted with Visosky about building Beauty Mark in Jackson Hole, what she’s learned from its business so far and her plans for its future.

Keep reading the conversation with Jen >>